Entertainment: Exclusive New Live Video Steaming Service Palm TV Breaks Entertainment Barriers With Leading Influencer And Social Media Shows

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Daily Rendezvous

Report by Antonia Clement
The recently launched social media streaming service Palm TV (PalmTV.store) is capturing the attention of audiences with their ground-breaking, entertaining influencer podcasts and live tv shows.
The brainchild of successful African Marketing and Tech Media entrepreneur Patrick Palmi, Palm TV showcases leading African influencers connecting with their fans through trending content and an insider look into their lives.
   Patrick is no stranger to the digital space. Prior to Palm TV, Patrick founded Multi-Awards Digital Agency Justpalm which he successfully grew from ground to a multi-million-rand agency with presence in five key markets namely South Africa, Kenya, DRC, Emirates, and India. His business acumen and creativity in the digital space has been recognised amongst the top innovators at various local and global awards including Mobile Marketing Smarties Awards (US, EMEA and South Africa), CEO Magazine Awards, Adfocus and being shortlisted at the most acclaimed Loeries awards.
  Speaking about his inspiration behind the concept, Patrick said the free service available on all social media platforms (@OfficialPalmTV) came off the decline in linear TV viewership where people are now massively moving towards on-demand video streaming services like Netflix, Showmax, Amazon prime video, Apple TV, etc.
   “In 2018, I was on holiday in Dubai, and I needed to watch the football world cup finale, but I couldn't watch it on my phone. I searched on social media to see if there were any pages streaming the content live, but there was none (due to restrictions). This was when I was inspired to start a streaming service because I felt there's a ton of people on social media looking for great TV content!”
   The very first streaming service that combines the true power of social media, influencer marketing and social commerce, Patrick said his vision was to empower small businesses  across the continent to start getting onto a bigger influential online television platform, advertise and sell their products at a much more affordable price point than traditional TV.
   Interestingly a unique selling point of the live stream is its shoppable capabilities which allows small businesses to list their products and viewers to purchase outfits, food and drinks that influential hosts and guests have during the show. In addition, Palm TV also streams live on all Social Media platforms simultaneously, on roadside digital billboards as well as on smart tv’s in public transport, taxi ranks, golf clubs, clinics, and hospitals concurrently to reach and engage with millions of people.

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